Olivier Blanchard » the cloud

I wrestled with the idea of starting a new series in parallel to The CMO and the Cloud called The Entrepreneur and the Cloud, but in the interest of keeping our conversation about the cloud's impact on business (and our lives and... well... everything) nice and streamlined, I opted instead to just i ...
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The CMO and the Cloud, Part 7: the #CloudTalk interview

Instead of reading a 20,000 word post today, watch (or listen to) my #CloudTalk interview with Daniel Newman and Brian Fanzo. We discussed, among other things, the impact that technology is having on the marketing profession (particularly the cloud and the capabilities it brings to organizations - ...
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The CMO And The Cloud – Part 3

A few of you asked me last week if I had any examples of how to use the cloud to demonstrate marketing ROI. The easy answer is yes, but... determining the ROI of marketing spend (and activity) can be done in a lot of different ways. "The cloud" isn't a magic button. It's a toolkit, just like anythi ...
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I was on my way to the airport after three days at #IBMimpact last week when Jake Ludington of Delighted Robot ambushed me for a quick video interview. We talked about social business ROI (social media ROI in a business context), the cloud, the vital role that technology now plays in market intellig ...
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